Archive

At Adaptec Solutions, I led our tradeshow strategy and execution, playing a key role in enhancing our brand's visibility and engagement in the industry. My approach was strategic and targeted; I carefully selected tradeshows aligned with our business objectives and audience, ensuring we maximized our...

At Adaptec Solutions, I supported the growth of the Lifecycle Services vertical, a key business objective for the company. My primary contribution was in producing and managing a comprehensive marketing strategy focused on thought leadership, primarily through multiple video campaigns and various other marketing initiatives....

At Adaptec Solutions, I led a major rebranding effort, merging four distinct companies into one cohesive brand. I also had the opportunity to flex my strategic marketing muscles in the B2B space, contributing to the company's impressive growth from $15M to a whopping $105M over...

In the Case Farms project at Adaptec Solutions, I leveraged this initiative to enhance our marketing and business development efforts. After completing several strategic acquisitions that broadened our internal capabilities, this project emerged as a landmark achievement. I was instrumental in positioning the associated video...

In a strategic marketing initiative at my previous role, I collaborated with a sales engineer to execute a 'trojan horse' style campaign, specifically targeting a company with multiple facilities ideal for potential automation integration projects. We recognized the challenge in such companies – their site...

In my role at Adaptec Solutions, I played a pivotal part in shaping and nurturing our company culture, an initiative that I believe is central to any organization's success. Understanding that a company's culture is deeply rooted in its people, I embarked on a comprehensive...

In my professional and personal journey, I've honed a unique blend of creative photography skills and applied them effectively in the B2B industrial sector to bolster business development initiatives. My background in creative photography has not only equipped me with a keen eye for aesthetics...

In my role at Adaptec Solutions, I spearheaded the brand development initiatives following the acquisition and merging of four distinct businesses under the Adaptec banner. I led the process from the ground up, starting with brainstorming names and, developing logo variations, and steering the entire...

As the marketing leader at Adaptec Solutions, I took on the role of producing, directing, and writing the script for the 'About Adaptec' video, a critical component of our new brand identity campaign. This video was not just a promotional tool; it was a creative...