Archive

At Thruway Stone, I spearheaded the development of comprehensive brand standards, including both the graphic identity and the company's core values. This involved defining a clear mission to uphold the highest standards in the countertop industry, with an emphasis on quality, trust, and experience. The...

At Adaptec Solutions, I led a major rebranding effort, merging four distinct companies into one cohesive brand. I also had the opportunity to flex my strategic marketing muscles in the B2B space, contributing to the company's impressive growth from $15M to a whopping $105M over...

In my role at Adaptec Solutions, I played a pivotal part in shaping and nurturing our company culture, an initiative that I believe is central to any organization's success. Understanding that a company's culture is deeply rooted in its people, I embarked on a comprehensive...

In my professional and personal journey, I've honed a unique blend of creative photography skills and applied them effectively in the B2B industrial sector to bolster business development initiatives. My background in creative photography has not only equipped me with a keen eye for aesthetics...

In my role at Adaptec Solutions, I spearheaded the brand development initiatives following the acquisition and merging of four distinct businesses under the Adaptec banner. I led the process from the ground up, starting with brainstorming names and, developing logo variations, and steering the entire...

As the marketing leader at Adaptec Solutions, I took on the role of producing, directing, and writing the script for the 'About Adaptec' video, a critical component of our new brand identity campaign. This video was not just a promotional tool; it was a creative...

In my role overseeing the creative branding development for the GwahGen project at Geneva Country Club, I was tasked with creating a brand identity that not only resonated with the club's values but also paid homage to the Haudenosaunee and Senecas. The project, named GwahGen...