Archive

At Adaptec Solutions, I supported the growth of the Lifecycle Services vertical, a key business objective for the company. My primary contribution was in producing and managing a comprehensive marketing strategy focused on thought leadership, primarily through multiple video campaigns and various other marketing initiatives....

At Adaptec Solutions, I led a major rebranding effort, merging four distinct companies into one cohesive brand. I also had the opportunity to flex my strategic marketing muscles in the B2B space, contributing to the company's impressive growth from $15M to a whopping $105M over...

In the Case Farms project at Adaptec Solutions, I leveraged this initiative to enhance our marketing and business development efforts. After completing several strategic acquisitions that broadened our internal capabilities, this project emerged as a landmark achievement. I was instrumental in positioning the associated video...

In a strategic marketing initiative at my previous role, I collaborated with a sales engineer to execute a 'trojan horse' style campaign, specifically targeting a company with multiple facilities ideal for potential automation integration projects. We recognized the challenge in such companies – their site...