Archive

In the Case Farms project at Adaptec Solutions, I leveraged this initiative to enhance our marketing and business development efforts. After completing several strategic acquisitions that broadened our internal capabilities, this project emerged as a landmark achievement. I was instrumental in positioning the associated video...

In a strategic marketing initiative at my previous role, I collaborated with a sales engineer to execute a 'trojan horse' style campaign, specifically targeting a company with multiple facilities ideal for potential automation integration projects. We recognized the challenge in such companies – their site...

In my role at Adaptec Solutions, I played a pivotal part in shaping and nurturing our company culture, an initiative that I believe is central to any organization's success. Understanding that a company's culture is deeply rooted in its people, I embarked on a comprehensive...

In my professional and personal journey, I've honed a unique blend of creative photography skills and applied them effectively in the B2B industrial sector to bolster business development initiatives. My background in creative photography has not only equipped me with a keen eye for aesthetics...

In my role at Adaptec Solutions, I spearheaded the brand development initiatives following the acquisition and merging of four distinct businesses under the Adaptec banner. I led the process from the ground up, starting with brainstorming names and, developing logo variations, and steering the entire...

As the marketing leader at Adaptec Solutions, I took on the role of producing, directing, and writing the script for the 'About Adaptec' video, a critical component of our new brand identity campaign. This video was not just a promotional tool; it was a creative...

In my role overseeing the creative branding development for the GwahGen project at Geneva Country Club, I was tasked with creating a brand identity that not only resonated with the club's values but also paid homage to the Haudenosaunee and Senecas. The project, named GwahGen...

In a standout project in Bocas del Toro, Panama, I had the opportunity to showcase my skills in creative event production with the band Juicy Cake and their venue partner Rush. I spearheaded the production of a concert event that not only sold out but...